Intervention Research Developing Social Programs Fraser

Editors: Kubacki, Krzysztof, Rundle-Thiele, Sharyn (Eds.)
Brings together in one scholarly resource a range of formative research methods for social marketers
Discusses in depth the considerations involved with each method
Includes short case studies offering practical examples of the methods discussed

This book discusses theoretical backgrounds, techniques and methodologies, and applications of the current state-of-the-art human dynamics research utilizing social media and geospatial big data. It describes various forms of social media and big data with location information, theory development, data collection and management techniques, and analytical methodologies to conduct human dynamics research including geographic information systems (GIS), spatiotemporal data analytics, text mining and semantic analysis, machine learning, trajectory data analysis, and geovisualization.

by Diana Bogueva (Author, Editor), Dora Marinova (Editor), Talia Raphaely (Editor)
As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential

This timely Handbook provides an empirically rigorous overview of the latest research advances on social entrepreneurship, entrepreneurs and enterprises.