Repositioning: Marketing in an Era of Competition, Change and Crisis by Jack Trout, Steve Rivkin
Language: English | 2009 | ISBN: 0071635599 | 224 pages | PDF | 1,1 MB
The book that completes Positioning . . .
Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing.