Knstliche Intelligenz fr Sales Marketing Und Service

Get ready to transform the way you think about marketing your professional service business with Service 7. Product marketing principles continue to fail when they are applied to service businesses. Service marketing challenges require service marketing solutions. Service 7 is an essential read for every professional advisor, consultant and professional services manager who cares about their clients and their business. Working in a professional service business is challenging. You work closely with clients and they expect you to deliver them the results they are looking for.

Traditionally, sales and marketing haven’t always seen eye-to-eye. Our 2015 Sales and Marketing Alignment Survey clearly shows that in order to exceed revenue goals, outdated traditions need to change.

A collection of 140 annotated resumes and a dozen corresponding cover letters written especially for top salespeople, and managers and executives in marketing, product management, marketing communication, and sales. All resumes were written by professional resume writers who have been awarded the Master Resume Writers designation from the Career Management Alliance-the cream of the crop. The book also gives extensive advice on writing and polishing a powerful resume, writing cover letters, managing your job search, and using marketing and sales strategies to sell yourself into a $100,000 job. Also includes specific insights from recruiters, human resources personnel and hiring managers.

Sales & Marketing is part of the New York Times Pocket MBA Series, a 12-volume reference tool for all businesspersons. Each volume, written by professors from top graduate business schools and edited by the New York Times business editors, presents 25 key principles of specific areas of business expertise.