Luxury

This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. By exploring the importance of digital transformation and discussing the benefits and challenges it has created for the fashion industry, this book provides insights into the role of various digital technologies, systems and strategies in generating and maintaining brand value and equity, customer engagement and experiences and connecting the marketplace and marketspace.

“Luxury yachting offers private and exclusive experience which suits the demand of sophisticated customers of the 21st century. As the global tourism industry is embracing the next normal post COVID-19 pandemic, this book appears at the most opportune moment, as it offers a comprehensive insight of the potential of luxury yachting as a tourism product. The richness of the book is attributed to its wide geographical span of case studies from Australia and South-East Asia to the Mediterranean and the Americas. The book will definitely delight readership in quest of knowledge on luxury yachting and be of added value to professionals, academics and DMOs seeking to bring innovation in their tourism offer.”