An album much in need of an explanation, Prince Flo & Jah Edward I began life as a reggae-lite concept, inspired by the duo's discovery of reggae via the rise of Bob Marley. Like many Americans of the day, the pair was pretty clueless, but unlike most, they had connections. Thus, a record deal was inked with a small Florida independent, and arrangements were made for the two to record at Tuff Gong Studios in Kingston under the aegis of co-producer Errol Brown. Flo & Eddie duly turned up at the studio with a list of Jamaican songs and their own numbers ripe for reggae-fying. Brown tossed it in the trash, and gave the pair a crash course in "real" Jamaican music.
For their final (of two) projects for Columbia Records in the mid-'70s, Mark Volman (Flo) (vocals/guitar) and Howard Kaylan (Eddie) (vocals) serve up a mixed bag of rockers as only Flo & Eddie can. With the exception of the Turtles' "Elenore" and "Guns" – the latter of which features a shared credit with former Turtles' and Mother of Invention bandmate Jim Pons – the remainder of Moving Targets (1976) was written entirely by the pair. While their lyrics might come off as cynical (read: realistic) or whiney to some, they counteract the typical pop/rock fare by presenting the listener with an undeniably fresh vantage point.