Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever by Jeff Fromm, Christie Garton
English | June 10th, 2013 | ASIN: B00CZVCPQO, ISBN: 0814433227 | 208 pages | EPUB | 1.31 MB
The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of “cool” to their advertising are due for a rude awakening.