New Business Roadtest

Understanding the origins of new businesses — the firm creation process—has been dramatically affected by the development of longitudinal studies of business start-ups. Several projects have been implemented to track the development of new firms, from the emergence of a business idea and organization of a start-up team through the birth of an operational business.

by John Mullins (Author)
What entrepreneurs and investors should do before launching a lean start-up

Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers. This book presents 14 compelling case studies of business model pioneers and their companies, who have successfully introduced new business ideas to the market. The examples range from industries such as retail, media and entertainment to services and industrial projects. For each example, the book provides information on the market environment at the time of launch and illustrates the driving forces behind these business models. Moreover, current market developments are highlighted and linked to the evolution of the business models. Lastly, the authors present the profile of a typical business model pioneer.