Ntention Economy: When Customers Take Charge

Acclaimed YUM! Brands CEO and author of the New York Times best-selling leadership book, Taking People With You, David Novak, teams up with Jason Goldsmith, the coach to some of the world's best PGA golf stars, to bring you groundbreaking lessons on personal growth and professional development.

Published by the American Geophysical Union as part of the Special Publications Series.

Planning a meeting or event is no easy task. Just ask any of the administrative staffers who are increasingly being asked to do it. One minor mistake – a plane ticket that doesn't arrive on time, not enough vegetarian meals at the luncheon, the wrong kind of audio/visual equipment – can mean big trouble.

From industrial injuries to Carpal Tunnel Syndrome, more than a million Californians a year suffer job-related injuries or illness. For many, receiving compensation can be a nightmare.

In the course of a busy day, you may write a check at the grocery store, charge tickets to a ball game, rent a car, mail your tax returns, change service providers for your cell phone, or apply for a credit card. Chances are you don’t give these everyday transactions a second thought. But an identity thief does.