Ntention Economy: When Customers Take Charge

For years, Ellen Leanse worked with the biggest technology titans that fight for our attention, including Apple, Facebook, Google, and Microsoft… programming habits that revolved around our devices. By mapping how the mind works, innovators like Ellen are able to ingrain habits for all of us, revolving around our technology. But what if we could instead create habits that revolve around happiness?

Mood swings are a common, almost universal experience - especially in a world as full of unpredictable, uncontrollable changes and chances as ours. People know they have good and bad moods, but most have never thought of them as an emotional elevator they ride, nor have any influence over. Perhaps they've even tried to suppress their moods, and refuse to acknowledge the ride at all.