Political Marketing

Political Marketing in the 2020 U.S. Presidential Election  eBooks & eLearning

Posted by hill0 at Dec. 15, 2021
Political Marketing in the 2020 U.S. Presidential Election

Political Marketing in the 2020 U.S. Presidential Election
English | 2022 | ISBN: 3030865584 | 160 Pages | PDF | 3 MB

Political Marketing in the 2021 Canadian Federal Election  eBooks & eLearning

Posted by AvaxGenius at June 11, 2023
Political Marketing in the 2021 Canadian Federal Election

Political Marketing in the 2021 Canadian Federal Election by Jamie Gillies, Vincent Raynauld, André Turcotte
English | PDF EPUB (True) | 2023 | 169 Pages | ISBN : 3031344030 | 11.6 MB

This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and branding rather than just the horse race and campaign dynamics. Chapters by leading and emerging political marketing academics from different disciplines, including communications, political science and political management, are included as well as contributions from practitioners in different fields related to political marketing such as pollsters. Some chapters are collaborations between leading academics and practitioners, which provide new insights into the dynamics of political marketing that enrich this edited volume. The book’s content takes our current understandings of Canadian political marketing in new directions.

Routledge Handbook of Political Marketing  eBooks & eLearning

Posted by roxul at April 7, 2021
Routledge Handbook of Political Marketing

Jennifer Lees-Marshment, "Routledge Handbook of Political Marketing"
English | ISBN: 0415579937 | 2011 | 408 pages | PDF | 6 MB

Political Marketing in the 2019 Canadian Federal Election  eBooks & eLearning

Posted by arundhati at Sept. 22, 2020
Political Marketing in the 2019 Canadian Federal Election

Jamie Gillies, "Political Marketing in the 2019 Canadian Federal Election "
English | ISBN: 3030502805 | 2021 | 161 pages | PDF | 2 MB

Political Marketing Alchemy: The State of Opinion Research  eBooks & eLearning

Posted by arundhati at Aug. 18, 2020
Political Marketing Alchemy: The State of Opinion Research

André Turcotte, "Political Marketing Alchemy: The State of Opinion Research "
English | ISBN: 3030537129 | 2021 | 112 pages | PDF | 893 KB

The Problem of Political Marketing  eBooks & eLearning

Posted by arundhati at Sept. 6, 2022
The Problem of Political Marketing

Heather Savigny, "The Problem of Political Marketing"
English | ISBN: 1441106340 | 2012 | 158 pages | EPUB | 597 KB

Political Marketing: Principles and Applications Ed 3  eBooks & eLearning

Posted by arundhati at Aug. 3, 2021
Political Marketing: Principles and Applications Ed 3

Jennifer Lees-Marshment, "Political Marketing: Principles and Applications Ed 3"
English | ISBN: 0815353227 | 2019 | 286 pages | PDF | 16 MB
Political Marketing: Learn how to defeat a powerful opponent and ensure your victory!

Political Marketing: Learn how to defeat a powerful opponent and ensure your victory! by Thiago Dias Turetti
English | October 16, 2023 | ISBN: N/A | ASIN: B0CL5W38MC | 116 pages | EPUB | 1.31 Mb

Political Marketing and Management in the 2020 New Zealand General Election  eBooks & eLearning

Posted by AvaxGenius at Oct. 24, 2021
Political Marketing and Management in the 2020 New Zealand General Election

Political Marketing and Management in the 2020 New Zealand General Election by Edward Elder
English | PDF,EPUB | 2021 | 197 Pages | ISBN : 3030773329 | 6.7 MB

This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand’s general elections.

Political Marketing and Management in Ghana: A New Architecture  eBooks & eLearning

Posted by AvaxGenius at Aug. 11, 2017
Political Marketing and Management in Ghana: A New Architecture

Political Marketing and Management in Ghana: A New Architecture By Kobby Mensah
English | PDF | 2017 | 217 Pages | ISBN : 3319573721 | 2.48 MB

This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning and considers business theories such as market research, segmentation, social media, brand architecture, and human resources.