Political Marketing and Management in Ghana: A New Architecture By Kobby MensahEnglish | PDF | 2017 | 217 Pages | ISBN : 3319573721 | 2.48 MB
This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning and considers business theories such as market research, segmentation, social media, brand architecture, and human resources.