V. Kasturi Rangan, "Business Solutions for the Global Poor: Creating Social and Economic Value"
English | 2007-01-09 | ISBN: 0787982164 | 456 pages | PDF | 3,4 mb
In September 2000, the United Nations set forth a Millennium Development Goal of halving the number of people living in extreme poverty by the year 2015. While there is still much work to be done to reach this goal, the men and women who dwell at the base of the economic pyramid (BOP) are capturing the attention of corporate executives and senior managers.