New Statistics for Design Researchers: A Bayesian Workflow in Tidy R by Martin SchmettowEnglish | PDF,EPUB | 2021 | 475 Pages | ISBN : 3030463796 | 35.9 MB
Design Research uses scientific methods to evaluate designs and build design theories. This book starts with recognizable questions in Design Research, such as A/B testing, how users learn to operate a device and why computer-generated faces are eerie. Using a broad range of examples, efficient research designs are presented together with statistical models and many visualizations.