Ray Kroc Audiobook

Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 years old when he opened his first franchise.

"As a teacher using the Amazing People ELT Readers in an Extensive Reading Project, I'm as happy as my students are: motivating topics/real people, interesting facts and a great alternative to Graded Reader fiction. Having said that, the same class is also reading books from the Agatha Christie series, and enjoying them very much. Their Reading Diaries are full of questions, speculation about who-dunnit and comments about 'unputdownability'. The buzz in the classroom when we're swopping books is tangible." (Hania Bociek, Zürich, Switzerland)

The Fifties is a sweeping social, political, economic, and cultural history of the 10 years that Halberstam regards as seminal in determining what our nation is today. Halberstam offers portraits of not only the titans of the age: Eisenhower, Dulles, Oppenheimer, MacArthur, Hoover, and Nixon; but also of Harley Earl, who put fins on cars; Dick and Mac McDonald and Ray Kroc, who mass-produced the American hamburger; Kemmons Wilson, who placed his Holiday Inns along the nation's roadsides; U-2 pilot Gary Francis Powers; Grace Metalious, who wrote Peyton Place; and "Goody" Pincus, who led the team that invented "the pill".