Right Side of The Brain

This book focuses on asymmetries in brain structure and their role in emotional functions (such as amygdala in emotional comprehension, the ventro-medial prefrontal cortex in the integration between cognition and emotion and in the control of emotional reactions, and the anterior insula in the experience of emotions).

Brain researchers have in recent years have discovered the vast, untapped potential of the brain's little-used, right hemisphere. Art therapist Lucia Capacchione discovered that our nondominant hand is a direct channel to that potential. Her research and fieldwork with people using their "other hand" provides the raw material for this classic, first published in 1988.In workshops and private sessions, Lucia has worked with thousands of people, employing these techniques to help them become more creative, expressive, and intuitive in their day-to-day lives and also experience improved health and greater fulfillment in their relationships.

Very few books deal with the unconscious mind―the right side of the brain―and how advertising affects and directs it.