Sophies Choice

In recent years, airline practitioners and academics have started to explore new ways to model airline passenger demand using discrete choice methods. This book provides an introduction to discrete choice models and uses extensive examples to illustrate how these models have been used in the airline industry.

Smart Choice is a complete four-skills course with a special focus on conversation. With its straightforward approach, the series requires minimal preparation, while allowing plenty of opportunity for supplementation. Each page of Smart Choice offers a self-contained lesson, focusing on a particular skill, and closes with a discussion activity.

In recent years, airline practitioners and academics have started to explore new ways to model airline passenger demand using discrete choice methods. This book provides an introduction to discrete choice models and uses extensive examples to illustrate how these models have been used in the airline industry.