Springer Customer Relationship Management

Dieses Lehrbuch erörtert zunächst die Grundlagen elektronischer Geschäftsmodelle und Märkte und analysiert darauf aufbauend gezielt E-Business-Prozesse. Dabei untersucht es die ganzheitliche und umfassende Unterstützung von Prozessen – insbesondere durch IT-Instrumente – im E-Contracting, E-Marketing, E-Customer Relationship Management, E-Procurement sowie E-Payment und stellt die Einführung geeigneter IT-Systeme (E-Procurement-System und E-CRM-System) vor.

Capability Maturity Model Integration (CMMI) is the de facto standard for implementing best practice in software engineering. Many experts believe that there is a close relationship between the quality and maturity of the underlying software processes on the one hand, and the quality of the delivered software product. Implementation of the CMMI enables an organization to design and develop software following sound software engineering principles.

Capability Maturity Model Integration (CMMI) is the de facto standard for implementing best practice in software engineering. Many experts believe that there is a close relationship between the quality and maturity of the underlying software processes on the one hand, and the quality of the delivered software product. Implementation of the CMMI enables an organization to design and develop software following sound software engineering principles.

Reverse engineering is the process of discovering the technological principles of an object or component through analysis of its structure and function. Such analysis can then be used to redesign the object very quickly using computer-aided design in concert with rapid-manufacturing processes to produce small numbers of components adapted to the needs of a particular customer. This way of working has huge benefits of speed and flexibility over traditional mass-production-based design and manufacturing processes.