"Consumer Behavior: Practice Oriented Perspectives" ed. by Senay Sabah
ITexLi | 2017 | ISBN: 9535136208 9535136194 9789535136194 9789535136200 | 116 pages | PDF | 6 MB
Due to multidisciplinary and multimethod character of the concept of consumer behavior, it is appropriate to study it accordingly in order to understand the subject with its different aspects and holistically. Especially with the cultural, social, and technological changes within today's world, this issue becomes prominent. This book is a modest try for that end.