Story-Based Selling: Create, Connect, and Close by Jeff Bloomfield
English | June 3rd, 2014 | ISBN: 1733787003 | 160 pages | EPUB | 0.89 MB
As a founder of a successful organization that trains and develops sales professionals, Jeff Bloomfield has given a lot of thought to why customers say "yes." In Story-Based Selling: Create, Connect, and Close, Mr. Bloomfield says it's really no mystery. People buy from people they trust. They trust people they like, and they like people they connect to. And he believes that storytelling is the best way for salespeople—and all of us—to immediately connect to a customer's feelings of trust and liking.