The Business Model Book

Master business model best practices of Fortune 500 firm leaders taught by a world-renowned future of work expert

It is argued in most academic literature that the Business Model (BM) is a general model for how any business "runs" or should run its business - "a blueprint of the business". The book argues that no business has just one BM and just one model on which it runs its entire business or intends to run all its business. The research presented in the book points in contrast to other BM frameworks that businesses have more BMs - and have both "as-is" and "to-be" BMs. Further our research shows that the BM framework can and should be used for both "as-is" and "to-be" Models - which we call "The Multi Business Model Approach".

This textbook on business model management explores the importance of business models as a management concept, and analyzes their structure in terms of value creation and innovation. The content is divided into four main parts, the first of which investigates business models as a management concept. In turn, the second part analyzes the structure of business models, with a focus on value creation and business model innovation.

It is argued in most academic literature that the Business Model (BM) is a general model for how any business "runs" or should run its business - "a blueprint of the business". The book argues that no business has just one BM and just one model on which it runs its entire business or intends to run all its business. The research presented in the book points in contrast to other BM frameworks that businesses have more BMs - and have both "as-is" and "to-be" BMs. Further our research shows that the BM framework can and should be used for both "as-is" and "to-be" Models - which we call "The Multi Business Model Approach".