The Catalyst: How to Change Anyone's Mind by Jonah Berger
English | March 10th, 2020 | ISBN: 1982108606, 1471193772 | 288 pages | EPUB | 3.19 MB
"Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher." —Jim Collins, author Good to Great, coauthor Built to Last