The Family Business Group Phenomenon

By 1983 MoFi had grown into a company with over 25 employees and grossing over $8 million annually. Then they nearly lost it all. The new darling on the scene was the compact disc. Because MoFi had been putting something on the order of 20% of their earnings back into research, they were prepared for the next wave. In the mid ‘80s, they launched their assault on the CD market with their half-speed
wares.

Their first efforts were released on aluminum discs, very much like all other discs at the time. And, in fact, some of these have become quite rare. Recently copies of them regularily go for >$75 on e-Bay. Partly, in an effort to justify the higher price they needed to charge, MoFi began to release their works on gold-plated compact discs called UltraDiscs. Although gold in and of itself isn’t significantly better than aluminum for the reproduction of ones and zeros, it oxidizes roughly ten times more slowly than aluminum. It is also supposed to coat more evenly than aluminum. This last attribute is said to cut down on the pin-holing so common to aluminum CDs, which allows for less error-correction during playback. This means more of the actual recording and less processor interpolation gets to your ears. So there was some inherent advantage to the gold treatment.

A practical and inspiring guide to transforming your passion into a thriving business and a fulfilling life. Author explores the genesis of this cultural and social phenomenon and offers a comprehensive approach for assessing your own potential for taking the plunge.

From Publishers Weekly:
Freelance writer Mark Henricks says it's possible to own a thriving business and have a fulfilling life, and he explains how in Not Just a Living: The Complete Guide to Creating a Business That Gives You a Life. Henricks suggests readers become "lifestyle entrepreneurs," which entails living where one wants (instead of moving one's family), working with people one likes (instead of with backstabbing colleagues) and doing work one wants to do. He carefully describes how to determine whether one has the potential to become a lifestyle entrepreneur and the practical realities and key concerns of becoming a lifestyle entrepreneur.