The Lword Generation z

Best known for their 1969 paper hit “Iron Leg,” the mixed instrumental combo Mickey & the Soul Generation came to semi-national attention following Nipsey Russell’s performance of the Iron Leg dance on Johnny Carson. Though they shared a label with Ben E. King, they lacked access to the same promotion and marketing resources. A tour with Sam & Dave and opening slots for James Brown, Kool & the Gang, and The Supremes found them performing for thousands nightly, but still sleeping on floors. By the mid-’70s the group had fractured, with members joining the army, bottling Coke, and starting families. Their run would end in 1977 with two members turning in a passing Average White Band impression called “Southern Fried Funk” before their handful of 45s fell completely out of vogue and made their journey to thrift shops and cut-out distributors.

A generations expert and author of When Generations Collide and The M-Factor teams up with his seventeen-year-old son to introduce the next influential demographic group to join the workforce—Generation Z—in this essential study, the first on the subject.

This book offers strategic leaders with essential information for their most important role: the change management function of positioning the organization for success into the future. To do so, leaders need to sort through a myriad of forecasts, predictions and weak indicators of change to make timely decisions. This volume addresses the most critical factor for future success: people and, specifically, harnessing the potential the current youth cohort will bring when they join the full-time workforce.