The Maximilian

On 19 January 1519 - 500 years ago - Maximilian I, archduke of Austria, German king and Holy Roman emperor (1493–1519) died. With his policies of war and marriage, Emperor Maximilian I laid the foundations upon which the Habsburgs rose to become a great power. In addition to extending his power base, he promoted science and the arts and stylized himself as the ‘last knight’. He founded a court chapel around the composer Heinrich Isaac and gathered the most famous musicians of Europe.

Vermutlich in der zweiten Hälfte des 16. Jahrhunderts wurde in Italien eine Form der Harfe entwickelt, die es den Spielern und Spielerinnen ermöglichen sollte, den wachsenden musikalischen Anforderungen der Zeit gerecht zu werden.

Piano music from Vienna – the composers who first come to mind will rarely be Erich Wolfgang Korngold, Alban Berg, Christoph Ehrenfellner and Fritz Kreisler.

Steinway Artist Maximilian Schairer has won several first prizes at festivals and competitions in Europe and the USA.

Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority and spread their ideology. Born just decades after Gutenberg, the Holy Roman Emperor Maximilian I (1459-1519) was, Larry Silver argues, the first ruler to exploit the propaganda power of printed images and text. Marketing Maximilian explores how Maximilian used illustrations and other visual arts to shape his image, achieve what Max Weber calls "the routinization of charisma,"…