The Zhenguan Executive Guide

If you’ve ever sneezed while driving your car, did you immediately think, “Cars Cause the Common Cold!”? No, of course not. A headline like that wouldn’t make any sense. And yet, some of the sources we rely on for health and medical news are not much better. Many media outlets are perfectly happy to grab us with a wacky headline or an article that reflects none of the nuance of the study on which it’s based—as long as we buy the magazine or click through to the article. And we do. We take the bait. With 50,000 scientific studies published each week in English, many media outlets don’t put in the time and effort to adequately decipher and report on even a tiny fraction of those studies. But they publish news about them, anyway.

World-renowned 'tell it like it is' guidebook