What if We're Wrong

ONE OF 2023'S BIGGEST NEW BOOKS (GUARDIAN)
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A WATERSTONES BEST BOOK TO LOOK OUT FOR IN SEPTEMBER: POLITICS

If I Die, I Die is the Virgin Prunes' proper debut album. The first three (of seven) parts of a conceptual work entitled A New Form of Beauty, issued as 7", 10", and 12" singles preceded it in the same calendar year. Produced by Wire's Colin Newman, the album's 14 tracks are the epitome of post-punk adventurism. Here, tribal drums and edgy, spooky, detuned guitars and bouzoukis cross paths and meld with synthesizers and primitive drum machines in an onslaught of off-kilter creativity where everyone from the Fall, PIL, New Order, Siouxsie & the Banshees, and even Bruce Springsteen are called in for reference in a brew that is dangerous, primal, and excessive.

From the #1 New York Times bestselling coauthor of Made to Stick, Switch, and The Power of Moments comes a revolutionary guide to fixing what's not working—in systems and processes, organizations and companies, and even in our daily lives—by identifying leverage points and concentrating resources to achieve our goals.

You're always going to end up in the friend zone and miss out on true intimacy with women unless you discover this one simple thing…