Who Geoff Smart

In this instant New York Times Bestseller, Geoff Smart and Randy Street provide a simple, practical, and effective solution to what The Economist calls "the single biggest problem in business today": unsuccessful hiring. The average hiring mistake costs a company $1.5 million or more a year and countless wasted hours. This statistic becomes even more startling when you consider that the typical hiring success rate of managers is only 50 percent.

Learn how to create a successful hiring program

Who is Katie Cruel? A real person? The pseudonym of an artist? Neither one. This is the title of a folk song from the last century, which came to America via Scotland during the period of the Civil War. It deals with a mysterious woman whose social behavior did not necessarily coincide with social norms. However, that is precisely the reason why it is unique and difficult to define. The musical liaison between the American guitarist Geoff Goodman and the Albanian singer Fjoralba Turku is also called "Katie Cruel” now. As a result, fruitful and successful collaboration of many years has finally found an appropriate name. Not like those jazz bands who call themselves after the initiator of the respective project and then add a conservative term such as "Quartet", "Trio" or "Duo" behind it. Or those who want to appear smart, trendy and modern and give their ensemble a peppy, garnish name. No, simply Katie Cruel.