The Paradox of Choice: Why More Is Less by Barry Schwartz
English | October 13th, 2009 | ISBN: 0060005688, 0062449923 | 300 pages | EPUB | 0.91 MB
Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented.