Writing Open The Mind

There are many weapons of war; fighter planes, heavy tanks and skilled infantrymen but it could be argued that none is more powerful than the power of suggestion. Propaganda and the war of words played an undoubtedly vital role in both the successes and failures of World War Two. Governments struggled to gain the upper hand in the war away from the battlefield, but one man proved to have a deft talent for spin. Joseph Goebbels honed the art of mass communication until, in the early days at least, it became one of Germany's most effective weapons.

Thirty years after the collapse of the USSR, the martial rhetoric and other trappings of the "strong men" of the totalitarian era are making a comeback. Why?

Pro copywriter/Cambridge University writing teacher reveals the secrets for writing blogs and business docs that enthral

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