The Oxford Handbook of Polling and Survey Methods (Oxford Handbooks)
Oxford | English | 2018 | ISBN-10: 0190213299 | 672 pages | PDF | 21.44 MB
by Lonna Rae Atkeson (Editor), R. Michael Alvarez (Editor)
The methodologies used to study public opinion are now in flux. The primary polling method of the last half-century, the telephone survey, is rapidly becoming obsolete as a data collection method