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If you want to win an election, improve the health of a city, or thrill your customers, you're going to need precision systems—the highly engineered working arrangements of teams, processes, and technologies that put data and AI to work creating the change that leaders want, exactly how they want it. Big Tech firms like Amazon, Google, Apple, and Facebook have mastered their own precision systems, building trillion-dollar businesses using data-driven tools from mass-market "nudges" to industrial-grade recommendation systems.