100 Business Secrets

Gary Bencivenga is one of the world's most respected copywriters. Specializing exclusively in direct response for more than 40 years, Gary apprenticed under John Caples at BBDO and later David Ogilvy at Ogilvy & Mather, among several other legendary copy masters. Gary has created breakthrough campaigns for many of the most successful direct marketers in America, including Phillips Publishing, Boardroom, Rodale, KCI Communications, Prentice Hall, Double Day, Time, Business Week, Forbes and Merrill Lynch, among dozens of others.