The Crucial Role of Mindsets in Innovation Efforts: Opening the Black Box in the Context of Frugal Innovation by Malte KrohnEnglish | PDF,EPUB | 2022 | 248 Pages | ISBN : 3658399694 | 5 MB
Innovation research has investigated the relevance of innovations for organizational competitiveness and the role of innovations for social as well as economic welfare. Accordingly, scholars and practitioners frequently emphasize the innovation processes that lead to desired innovative outcomes. Nevertheless, these innovation processes have to be carried out by motivated individuals. Increasingly, academic literature takes the mindsets of these actors into consideration. However, diverging conceptualizations limit our understanding of the term "mindset" and the role of individuals’ mindsets in organizational innovation efforts.