The reason I created this course is I felt there is a need to review Marketing fundamentals in a different perspective and another important reason is that I think many people think marketing is just for organizations but I believe that marketing is the essential factor for every living person in the world. A doctor, an actor, a professor and any man or woman in the world should be able to create value for him(her)self. It's not important what you are doing, it's important to create value for yourself in the market.