A Very Public Offering

Bot and content marketing for Tik Tok is a fascinating topic that can promote a brand, generate leads, and drive sales online. It's a way to get your brand and products in front of an audience that wouldn't otherwise be exposed to your company – one which is very valuable for business owners.

This book is about innovation, big data, and data science seen from a business perspective. Big data is a buzzword nowadays, and there is a growing necessity within practitioners to understand better the phenomenon, starting from a clear stated definition. This book aims to be a starting reading for executives who want (and need) to keep the pace with the technological breakthrough introduced by new analytical techniques and piles of data.

From our esteemed former Governor General - and author of the best sellers The Idea of Canada and Ingenious - a very timely guide for restoring personal, community, and national trust.

This book is about innovation, big data, and data science seen from a business perspective. Big data is a buzzword nowadays, and there is a growing necessity within practitioners to understand better the phenomenon, starting from a clear stated definition. This book aims to be a starting reading for executives who want (and need) to keep the pace with the technological breakthrough introduced by new analytical techniques and piles of data.