A Handbook to Writing

Proven techniques and invaluable advice for writing winning business proposals—revised and updated! What makes a winning business proposal? It highlights your skills and services, meets your client's needs, and clearly sets you apart from the competition.

The most successful new rhetoric in a generation, now in a version with a handbook—everything students need to write and edit all the kinds of writing they’re expected to do.
Easy to use, flexible, and a great value. With just enough detail – and color-coded links that send students to more detail if they need it – this is the rhetoric that tells students what they need to know and resists the temptation to tell them everything there is to know. The first rhetoric designed for easy reference—with menus, directories, and a glossary/index that make it easy to use.