A Little Book of Language

What if you could master a sales and marketing technique that worked almost like magic? What if you could turn reluctant skeptics into loyal customers just by saying the right words at the right time? What if you could control the way customers perceived you and your product? If you knew marketing guru Joe Vitale's secrets of buying trances, you could do all that and more!

In Buying Trances, Vitale reveals the most powerful secret of effective persuasion the world has ever known. Combining the basics of good marketing with cutting-edge concepts in influence and persuasion, he shows you how to help customers enter a "buying trance"—a special mental state in which they become more suggestible and pliant than usual. Once in the buying trance, you'll have the freedom to frame and position yourself and your product in the minds of customers—leading them to the almost inevitable decision to buy.

When you read a book, focus on a conversation, or just think deeply about life, you block out much of the surrounding world and put yourself in a sort of personal trance. These kinds of trances aren't that uncommon at all. But the ability to connect with people while they're in a trance truly is. The best marketing and selling messages are designed to break into the customer's trance and connect with the customer on the level of his or her deepest concerns and interests, creating a window for the marketing message to get through.

Named a best book of the month by GoodReads and Entertainment Weekly.

The Book of R is a comprehensive, beginner-friendly guide to R, the world’s most popular programming language for statistical analysis. Even if you have no programming experience and little more than a grounding in the basics of mathematics, you’ll find everything you need to begin writing programs in R.

This book is one of a new series featuring Sarah Woolson, an intelligent, outspoken young attorney in San Francisco in 1889. Sarah Woolson has always dreamed of becoming a lawyer. The trouble is that, in 1880, everyone believes a woman belongs in the home, married and taking care of babies. Using her brains and a little bit of subterfuge, Sarah somehow manages to finagle her way into one of the city's most prestigious law firms, becoming an associate attorney and acquiring her very first client, a lovely young society matron accused of brutally stabbing to death her wealthy but abusive husband. Sarah's sure of her client's innocence, but with the discovery of her secret lover, it becomes nearly impossible to prove…