Acsm's Research Method

Finding Your Next Winning Product

Dropshipping Product Research Beginner to Expert

Editors: Roos, Vera (Ed.)
Describes the development and application of the Mmogo-method® as a projective visual data gathering method in different contexts and with different groups of people
Shows how the data obtained from the Mmogo-method® can contribute to theory development and conceptual explanations, as well as being useful in designing questionnaires
Demonstrates the Mmogo-method® as a research method with intervention potential

This new and completely updated edition is a comprehensive, easy-to-read, "how-to" guide on user research methods. You'll learn about many distinct user research methods and also pre- and post-method considerations such as recruiting, facilitating activities or moderating, negotiating with product developments teams/customers, and getting your results incorporated into the product.

This book aims to explore counting as an often-overlooked research tool for qualitative projects. Building off of a research method invented by the author in 1986 called counting schedules, this volume provides instruction on how to use counting not only to enhance fieldwork results, but also as a form of analysis for extant field notes, interview results, self-reporting diaries or essays, primary archival material, secondary historical texts, government sources, and other documents and narratives, including fictional work.