Advances in National Brand and Private Label Marketing: 11th International Conference, Oxford, UK, 2024 by Juan Carlos Gázquez-Abad, Nicoletta Occhiocupo, José Luis Ruiz-RealEnglish | PDF EPUB (True) | 2024 | 153 Pages | ISBN : 3031691911 | 17.5 MB
The 2024 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers.