Adventures Ice Pop

Only known for the one single in 1968 “Ice Cream Tree” /”Julius Caesar” on Mercury, (and largely misunderstood from this to be a ‘pop’ act), Birmingham’s Breakthru were in fact one of the loudest, hairiest and most exciting ‘psychedelic’ rock bands of their time. However, they could create soulful, sensitive or just plain ‘catchy’ sounds too. Young and very fashionable, many audiences had seen nothing like them. They took their wild stage show, complete with smoke and lights, all over Great Britain: Playing many of London’s most important clubs of the day in the process, such as “Happening 44”, “The Electric Garden”, “Blaises” and “The Marquee”. They also were resident at a club in Switzerland for a time, and made a big impression at Plumpton’s 1969 “National Jazz and Blues Festival”.

Breakthru were a powerful live act who never managed to "break through" into the record charts despite a talented and charismatic line-up. 40 years later, Circle Records has released a compilation of their recorded material that we can now hear and appreciate for the first time. Breakthru never managed to have an album released of their own which was unfortunate as their only record was a solitary single "Ice Cream Tree" that has since appeared on various 1960s compilations.
Now, decades later, the previously un-released recordings they made have been assembled into the one and only Breakthru album titled "Adventures Highway". This collection the band members say, represents how they would like the group to be best remembered…

Previous Grapefruit genre anthologies have shown how the various strands of British psychedelia developed tangentially in subsequent years: I’m A Freak Baby observed how the blues-based, harder-edged element of the genre gradually morphed into hard rock/proto-metal, Dust On The Nettles examined the countercultural psychedelic folk movement, while Come Join My Orchestra looked at the post-“Penny Lane” baroque pop sound. Our latest attempt to document the British psychedelic scene’s subsequent family tree, Lullabies For Catatonics charts the journey without maps that was fearlessly undertaken in the late Sixties and early Seventies by the more cerebral elements of the underground, inspired by everyone from Bartok, Bach and The Beatles to Dada, Dali and the Pop Art movement. Suddenly pop music was no longer restricted to moon-in-June lyrics and traditional song structures. Instead, it embraced the abstract, the discordant and the surreal as pop became rock, and rock became Art.

NOW Music is proud to present the next instalment in our ongoing ‘Yearbook’ series – and the second to celebrate the ‘90s, NOW – Yearbook 1990; 79 tracks from a fantastic year in Pop!