Bottom of the Pyramid Marketing: Making, Shaping and Developing Bop Markets
Emerald | English | 2019 | ISBN-10: 1787145565 | 240 pages | PDF | 3.56 MB
by Ramendra Singh (Author, Editor)
Scholars have only recently begun to pay attention to Bottom of the Pyramid (BOP) marketing, and interest is growing on the subject amongst both marketing academics and practitioners