Business Strategies

Taking the reader on a tour of the fast changing East, Simpfendorfer urges the business world to respond by planning for the unexpected. Now that the East has secured its role as a powerful player on the world stage, The Rise of the New East provides simple business strategies for dealing with an increasingly complex global environment.

by Helen Borland (Editor), Adam Lindgreen (Editor), Francois Maon (Editor), Véronique Ambrosini (Editor), Beatriz Palacios Florencio (Editor), Joelle Vanhamme (Editor)
Business Strategies for Sustainability brings together important research contributions that demonstrate different approaches to business strategies for sustainability. Many corporate initiatives toward what firms perceive to be sustainability are simply efficiency drives or competitive moves – falling far short of actual strategies for ecological sustainability.

Learn the basics of starting your business online with these simple videos