Business Analytics for Managers: Taking Business Intelligence Beyond Reporting (Wiley and SAS Business Series) by Gert H. N. Laursen, Jesper Thorlund 2016 | ISBN: 111929858X | English | 288 pages | PDF | 4 MB
Business analytics for managers : taking business intelligence beyond reporting By Laursen, Gert H. N.; Thorlund, Jesper 2010 | 248 Pages | ISBN: 0470901152 | PDF | 4 MB
Business Analytics for Managers by Wolfgang Jank English | PDF | 2011 | 199 Pages | ISBN : 1461404053 | 6.3 MB
The practice of business is changing. More and more companies are amassing larger and larger amounts of data, and storing them in bigger and bigger data bases. Consequently, successful applications of data-driven decision making are plentiful and increasing on a daily basis. This book will motivate the need for data and data-driven solutions, using real data from real business scenarios. It will allow managers to better interact with personnel specializing in analytics by exposing managers and decision makers to the key ideas and concepts of data-driven decision making.
Business Analytics for Sales and Marketing Managers: How to Compete in the Information Age by Gert H. N. Laursen English | 2011 | ISBN: 0470912863 | 256 pages | PDF | 2 MB