Sugar Ray and its fans can thank Celebrity Big Brother for an assist in bringing about the group's first new album in 10 years. Frontman Mark McGrath was part of the 2018 CBS show, finishing third overall. For his introduction package producers wanted some footage of the singer working in the recording studio; So, McGrath, guitarist and co-founder Rodney Sheppard, drummer Dean Butterworth and producer Michael Lloyd hit the studio and began jamming on an idea that turned into the new song "Higher Tree." "We forgot they were even filming this piece for Big Brother," McGrath tells Billboard. "We ended up writing a song and recording it right then and there. It just came magically." It also put the wheels in motion for the Little Yachty album, which comes out July 26.