Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues by Nancy Flynn
English | 2006 | ISBN: 0814473555 | 224 pages | PDF | 0,8 MB
According to Fortune magazine, online journals known as blogs–short for web logs–are "a force business can't afford to ignore." With 9 million U.S. bloggers currently operating, and an astonishing 80,000 new blogs appearing daily, companies must quickly devise ways to take advantage of this new tool while protecting themselves from legal liabilities as well as critical or defamatory remarks.