Contemporary Advertising

Controversies in Contemporary Advertising  eBooks & eLearning

Posted by roxul at Oct. 7, 2024
Controversies in Contemporary Advertising

Kim B. Sheehan, "Controversies in Contemporary Advertising"
English | ISBN: 1452261075 | 2013 | 336 pages | PDF | 5 MB

Contemporary Advertising, 15th Edition (repost)  eBooks & eLearning

Posted by hill0 at July 24, 2019
Contemporary Advertising, 15th Edition (repost)

Contemporary Advertising Loose Leaf by William F. Arens
English | 2017 | ISBN: 1259548155 | 747 Pages | PDF (True) | 37.71 MB

Myth & Subversion in the Contemporary No  eBooks & eLearning

Posted by roxul at March 13, 2022
Myth & Subversion in the Contemporary No

Jose-Ma Losada-Goya, "Myth & Subversion in the Contemporary No"
English | ISBN: 1443837466 | 2012 | 545 pages | PDF | 2 MB

Advertising in Contemporary Consumer Culture  eBooks & eLearning

Posted by AvaxGenius at April 1, 2018
Advertising in Contemporary Consumer Culture

Advertising in Contemporary Consumer Culture By Hélène de Burgh-Woodman
English | PDF,EPUB | 2018 | 275 Pages | ISBN : 3319779435 | 3.6 MB

This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising.

The Globalization of Advertising: Agencies, Cities and Spaces of Creativity  eBooks & eLearning

Posted by insetes at Jan. 9, 2022
The Globalization of Advertising: Agencies, Cities and Spaces of Creativity

The Globalization of Advertising: Agencies, Cities and Spaces of Creativity By James R. Faulconbridge, Peter Taylor, Corinne Nativel, Jonathan Beaverstock
2011 | 208 Pages | ISBN: 0415567165 | PDF | 2 MB

The Discourse of Advertising (Repost)  eBooks & eLearning

Posted by DZ123 at Feb. 8, 2020
The Discourse of Advertising (Repost)

Guy Cook, "The Discourse of Advertising"
English | 2001 | ISBN: 0415234549 | PDF | pages: 270 | 55.7 mb

Discourse of Advertising  eBooks & eLearning

Posted by leonardo78 at March 2, 2017
Discourse of Advertising

Discourse of Advertising by Guy Cook
Publisher: 0415041708 | 1992 | ISBN: 0415041708 | 226 pages | PDF | 4,1 MB

This comprehensive introduction to advertising discourse examines the language of contemporary advertising, not as an isolated object, but in complex interaction with the texts around it. Clearly explaining relevant theories of linguistics and poetics, each chapter ends with a series of stimulating exercises, and theoretical discussion is accompanied by examples from literary and sub-literary texts and recent advertisements.

«Trust in Advertising» by Victoria Michaels  eBooks & eLearning

Posted by Gelsomino at March 15, 2021
«Trust in Advertising» by Victoria Michaels

«Trust in Advertising» by Victoria Michaels
English | EPUB | 0.5 MB

Advertising Strategy  eBooks & eLearning

Posted by lucky_aut at Oct. 3, 2024
Advertising Strategy

Advertising Strategy
Published 10/2024
Duration: 5h22m | .MP4 1280x720, 30 fps(r) | AAC, 44100 Hz, 2ch | 6.16 GB
Genre: eLearning | Language: English

Master Advertising Strategy: Market Research, Creative Campaigns, Digital Trends, Cross-Platform Integration for Success

Principles of Advertising: A Global Perspective, Second Edition (Repost)  eBooks & eLearning

Posted by nebulae at Feb. 18, 2019
Principles of Advertising: A Global Perspective, Second Edition (Repost)

Monle Lee and Carla Johnson, "Principles of Advertising: A Global Perspective, Second Edition"
English | ISBN: 0789022990, 0789023008 | 2005 | 450 pages | PDF | 28 MB