Discourse of Advertising by Guy Cook
Publisher: 0415041708 | 1992 | ISBN: 0415041708 | 226 pages | PDF | 4,1 MB
This comprehensive introduction to advertising discourse examines the language of contemporary advertising, not as an isolated object, but in complex interaction with the texts around it. Clearly explaining relevant theories of linguistics and poetics, each chapter ends with a series of stimulating exercises, and theoretical discussion is accompanied by examples from literary and sub-literary texts and recent advertisements.