Even before their debut album, Happiness, became one of the fastest-selling albums in the U.K. in 2010, Manchester duo Hurts already had a rabid online fan base, stoked by several arch, expertly art-directed videos that the group self-produced, which captured the eye while showcasing the band's mix of '80s synth pop melodicism, Krautrock angularity, and '90s Hi-NRG balladry. The videos expertly juxtaposed a Helmut Newton-esque black-and-white aesthetic with the group's musical love of dance-club dramatics, á la Depeche Mode, Erasure, and Pet Shop Boys, eventually attracting the attention of Euro-pop diva Kylie Minogue, who ended up singing on the track "Devotion."