Creating Authentic Organizations

An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships.

This is the first authoritative book on building employee resource groups (ERGs) to empower underrepresented employees and positively impact diversity, equity, and inclusion (DEI) efforts within organizations and in society at large.

Mastering ChatGPT for Innovative Brand Storytelling: Emotion, Ethics, Audience Engagement, AI-driven Creativity in Mark