Flavor of the Month: Why Smart People Fall for Fads by Joel Best (Author)
Publisher: University of California Press; 1 edition (April 10, 2006) | ISBN-10: 0520246268 | PDF | 2,1 Mb | 222 pages
Sociologist Best (Damned Lies and Statistics) dissects the dangerous hula hoops of business, medicine, science and education in this light exposition on institutional fads. According to Best, American attitudes toward progress (colored by optimism, competitiveness, a belief in positive change and a fear of being seen as old-fashioned) serve as kindling to the fire of the next big cure, technological revolution, business management secret or teaching method.