The Customer-Driven Playbook: Converting Customer Feedback into Successful Products by Travis Lowdermilk, Jessica Rich
English | June 21st, 2017 | ASIN: B073234PVW, ISBN: 149198127X | 184 Pages | EPUB | 3.91 MB
Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meaningful action. That’s where The Customer-Driven Playbook comes in. This practical guide provides a complete end-to-end process that will help you understand customers, identify their problems, conceptualize new ideas, and create fantastic products they’ll love.