Customers

Find and kill the corporate stupidity that drives customers crazy. CEO and award-winning business writer John R. Brandt offers concrete examples of how any organization—large or small, and regardless of industry—can innovate in ways that delight customers and attract top-level talent.

The moment you take control of your stories, you take control of your business and your life.

How Your Business Can Use the Science That Helped Win the White House
The average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers.

Applying proper conflict resolution skills to de-escalate tense situations with upset clients and customers.

What do How to Win Friends and Influence People and Sell! have in common (other than Dale Carnegie)? They’re both based on the premise that RELATIONSHIPS are what matter. In this age, where media is social and funding is raised by crowds, the sales cycle has permanently changed. It’s no longer enough to know your product, nor always appropriate to challenge your customer’s thinking based on your online research.